Hyatt Place hotels offer everything you need for a work/life balance. Not an overpriced, fancy hotel and not a dingy, old motel. We wanted to find a way to show that Hyatt Place is “just right.” So we created the character of Gold E. Lahks, a quirky Swedish man looking for the perfect balance in a place to stay.
I am particularly proud of this campaign because I came up with the concept for a national campaign as a mere intern at BBDO.